Coldwell Banker today launches a new TV commercial promoting home ownership (The Value of a Home). The timing coincides with the spring buying season that we enjoy from March through June each year. Actor Tom Selleck handles the voice over to appeal to those nostalgic Magnum P.I. lovers out there. It addresses the emotional side of residential real estate sales.
Realtors often talk facts and figures, sometimes assuming that a purchase or sale is always a rational, economics based decision. The reality is the opposite. More often than not, we buy homes because they make us feel something. We should embrace the emotional side of home ownership, not hide from it. When it comes down to it, how we feel every day matters most.
Click on link to view: The Value of a Home